Emillie's evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

·         Challenges as real pop genre music videos usually have a male and female lead in order to represent other pov’s, however we decided to just have a female lead as the artist is female and the video would concentrate on her.

·         Uses forms of real music videos as it has lots of cuts and different angles like real music videos, and the filters used are similar to give it a more professional feel.

How effective is the combination of your main product and ancilliary texts?

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What have you learnt from your audience feedback?

·         We have learnt that:

·         Our visuals and music fitted together well. For instance, the audience liked the link between the lyric “the second time around” and the visual spinning.

·         We also found that we had a lot of varied angles and that the editing fitted in really well with the lyrics and music.

·         Cut through the lines well, which meant that the visuals weren’t boring or repetitive

·         Variety of locations used to keep it interesting.

·         However, the audience also felt that there was a disadvantage to the type of font used on some parts of the video, and that it made it look less professional.

How did you use new media technologies in the construction and research, planning and evaluation stages?

·         We used youtube a lot in the research stages, in order to watch a lot of contrasting real music videos. This allowed us to see what works and what doesn’t, and to also gain inspiration for our own video.

·         We also used the social networking site twitter in order to attempt to contact Lady Gaga, so that she could possibly give us some help or her view on our video.

·         Used final cut to edit all of our footage together, and to also add the filters and effects.

·         Photoshop to create our ancillary products (magazine ads, digipaks).