Tuesday 15 November 2011

Classification

After researching different music videos, we've found that they are also given classifications in order to see who they are mainly aimed at and what audience they are suitable for. An example of this is Rhiannas 'Man down' of which features a shooting aswell as references to sexual assault. This video kicked up a storm in the media because it was being shown on tv aswell as the internet where youngsters could easily view it, although it was not seen as exceptable. This was later classified as a 15.
Our music video on the other hand is definitly aimed at a much wider audience because no violence, swearing etc is in it but instead it is simple and goes with the theme of the song, which is about a girl talking about love and going through a rough time of which a range of ages can relate to but mainly around 16 and over.
Overall we felt this music video should be given a U classification after we read what the guidelines are for this, with it saying that it can tackle problematic themes but sensitively aswell as no discriminitory language or behaviour.

Classification U
Should be suitable for viewers aged 4 and over. No violence, threat or horror. An example of a classified U music video is "Baby" by Justin Bieber, mainly due to his young fanbase.

Classification PG
Generally okay, but could be damaging to some young viewers.

Classification 12 and 15
Classification 12 is used when the material being shown is only suitable for people aged 12 and over. Classification 15 is used when the material being shown is damaging to people under 15.

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