In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses conventions of a real media product in that it has a variation of different effects, such as slowing scenes down, speeding others up, change of colour filter etc, which are featured in real music videos. We also included quite a lot of cuts, some of which were in the middle of lines, which looks more effective compared to cutting all the shots after each line of the song.
How effective is the combination of your main product and ancilliary texts?
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What have you learnt from your audience feedback?
From our audience feedback we learnt that our lip syncing was kept in time well, which is a necessity to make your music video look professional. We also learnt that some of the audience felt the amount of cuts we included made our music video interesting to watch as it didn't get boring, as there wasn't long periods of time with the same shots. However, from our audience feedback, we learnt that adding in some of the lyrics onto the video made our music video look less professional. This could've been made better through using a different style of font and we could've placed the font in more interesting positions, to make our music video slighty 'different' to others.
How did you use new media technologies in the construction and research, planning and evaluation stages?
In the researching and planning stages we used the internet a lot to help think of ideas, such as YouTube analyse existing music videos to gain ideas of how different cuts and other effects are used. In the construction stages, when it came to editing and putting all our footage together we used Final Cut. This programme allowed us to add different colour filters and other effects such as fades (Ciara fading shot at the start), and also speed up and slow down shots (Ciara spinning around in the chorus)
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