Thursday 15 December 2011
Monday 12 December 2011
Magazine Advert
Our magazine advert continued the monochrome theme that we used in the digipak, we felt that this looked
Digipak
We wanted to make sure our digipak would stand out and also took inspiration from previous digipacks, such as Lady Gaga and Beyonce of which we wrote about before. We wanted Ciara to be our focal point and so therefore this was our main feature throughout. Aswell as this, we chose to have a colour scheme of red, black and white which we also mirrored on our poster. We made sure we added a critics point of view, a track list of songs and a twitter page to it aswell.
Thursday 1 December 2011
Script
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product challenges the typical conventions of a pop genre music video by not incorporating a male lead into it, and instead just concentrating on the female artist. This challenges conventions of a pop music video of this style, for example about a break up, which would normally have both a male and female in it. We also chose not to set our music video out as a 'story' because we felt it would look too cliche. We wanted to use more abstract scenes so it wasn't predictable by mimicking the lyrics.Our music video also uses conventions of a real media product in that it has a variation of different effects, such as slowing scenes down, speeding others up, change of colour filter etc. A lot of these features are used in real music videos. We also included a variety of cuts, some of which were in the middle of lines, which looks more effective compared to cutting all the shots after each line of the song. Another way that we used forms of pop music videos is by using many different angles, which made the video less repetitive. The fades that we used, made the video flow better and helped us to change the settings more easily. We also fitted the fades in to the beat at the beginning, which we felt gave it a more professional look.
How effective is the combination of your main product and ancillary texts?
For the digipak, the main theme throughout was our artist, as we wanted to really sell her. In order to do this, we decided to make the whole digipak black and white, so that her face would stand out. This then also linked to to the actual music video itself as we included monochrome scenes. Our album title also fits in with our pop genre because you would associate this with more of a pop genre song. We think that the album title of "say no more", which is a demand and therefore represents her as an independent artist, which she obviously is in our video. Our magazine advert continued the monochrome theme and also focussed on the artist. We used still shots from the music video itself, as once we had edited them, they looked as if they had been taken professionally. The pictures were like little 'snapshots' of the artist laughing. We also used 3 images, which fits in with the 3 word album title 'Say No More'. The use of bold yet simple text, fitted it well with our monochrome theme. It stands out well, yet isn't too fussy, which helps to draw the audience in. We also added some red font to make our text stand out further.
What have you learnt from your audience feedback?
From our audience feedback we learnt that our lip syncing was kept in time well, which is a necessity to make your music video look professional. This made it seem as if the artist was actually performing the song whilst we were filming the video. The audience also felt that the variation of colour filters we included throughout the video made it look authentic. We also learnt that some of the audience felt the amount of cuts we included made our music video interesting to watch as it didn't get boring, as there wasn't long periods of time with the same shots. We also learnt that the music and visuals fitted together well. In particular, the link between the lyric "Second Time Around" and the visual of Ciara spinning around which is repeated at different speeds. The lyrics that appeared on screen had a mixed reaction, the majority thought that they worked well along side the artist and highlighted the main lyrics, however some thought that they made the music video seem less professional and ruined the ambiance of the video. This could've been made better through using a different style of font and we could've placed the font in more interesting positions, to make our music video slighty 'different' to others.
How did you use new media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies over our journey of completing the music video. In our research stages we used the website You Tube, this enabled us to watch many different music videos by a range of artist to gather ideas and analyse how they created their own videos. We used the social network Twitter to try and Contact Lady Gaga to inform her of us creating a music video and to see if there was any advice she could give us when creating a music video. When creating our video, we used the computer program 'Final Cut', we put all our footage together and added effects such as colour filters and fades. It also allowed us to speed up and slow down shots, such as Ciara spinning around in the chorus. This helped to give our video more variation and enabled us to make it original, whilst looking professional. To produce our digi pack and magazine advert we used the editing program 'Photoshop', this let us create a professional product with our own unique touch.
Our media product challenges the typical conventions of a pop genre music video by not incorporating a male lead into it, and instead just concentrating on the female artist. This challenges conventions of a pop music video of this style, for example about a break up, which would normally have both a male and female in it. We also chose not to set our music video out as a 'story' because we felt it would look too cliche. We wanted to use more abstract scenes so it wasn't predictable by mimicking the lyrics.Our music video also uses conventions of a real media product in that it has a variation of different effects, such as slowing scenes down, speeding others up, change of colour filter etc. A lot of these features are used in real music videos. We also included a variety of cuts, some of which were in the middle of lines, which looks more effective compared to cutting all the shots after each line of the song. Another way that we used forms of pop music videos is by using many different angles, which made the video less repetitive. The fades that we used, made the video flow better and helped us to change the settings more easily. We also fitted the fades in to the beat at the beginning, which we felt gave it a more professional look.
How effective is the combination of your main product and ancillary texts?
For the digipak, the main theme throughout was our artist, as we wanted to really sell her. In order to do this, we decided to make the whole digipak black and white, so that her face would stand out. This then also linked to to the actual music video itself as we included monochrome scenes. Our album title also fits in with our pop genre because you would associate this with more of a pop genre song. We think that the album title of "say no more", which is a demand and therefore represents her as an independent artist, which she obviously is in our video. Our magazine advert continued the monochrome theme and also focussed on the artist. We used still shots from the music video itself, as once we had edited them, they looked as if they had been taken professionally. The pictures were like little 'snapshots' of the artist laughing. We also used 3 images, which fits in with the 3 word album title 'Say No More'. The use of bold yet simple text, fitted it well with our monochrome theme. It stands out well, yet isn't too fussy, which helps to draw the audience in. We also added some red font to make our text stand out further.
What have you learnt from your audience feedback?
From our audience feedback we learnt that our lip syncing was kept in time well, which is a necessity to make your music video look professional. This made it seem as if the artist was actually performing the song whilst we were filming the video. The audience also felt that the variation of colour filters we included throughout the video made it look authentic. We also learnt that some of the audience felt the amount of cuts we included made our music video interesting to watch as it didn't get boring, as there wasn't long periods of time with the same shots. We also learnt that the music and visuals fitted together well. In particular, the link between the lyric "Second Time Around" and the visual of Ciara spinning around which is repeated at different speeds. The lyrics that appeared on screen had a mixed reaction, the majority thought that they worked well along side the artist and highlighted the main lyrics, however some thought that they made the music video seem less professional and ruined the ambiance of the video. This could've been made better through using a different style of font and we could've placed the font in more interesting positions, to make our music video slighty 'different' to others.
How did you use new media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies over our journey of completing the music video. In our research stages we used the website You Tube, this enabled us to watch many different music videos by a range of artist to gather ideas and analyse how they created their own videos. We used the social network Twitter to try and Contact Lady Gaga to inform her of us creating a music video and to see if there was any advice she could give us when creating a music video. When creating our video, we used the computer program 'Final Cut', we put all our footage together and added effects such as colour filters and fades. It also allowed us to speed up and slow down shots, such as Ciara spinning around in the chorus. This helped to give our video more variation and enabled us to make it original, whilst looking professional. To produce our digi pack and magazine advert we used the editing program 'Photoshop', this let us create a professional product with our own unique touch.
Ciara's Evaluationnnnn
In what ways does your media product use, develop or challenge forms and conventions of real media products?
As seen in many stereotypical music videos there is always a love interest between two people, we challenged this convention by only focusing on the artist. We followed her throughout the video, but there was no original story line, we wanted to go for the abstract approach. When
How effective is the combination of your main product and ancillary texts?
What have you learnt from your audience feedback?
We have learnt many things from our audience feedback, positive things that worked well, and some areas we can improve on. Our lip syncing was spot on with the video, making it seem more realistic and that the artist was performing live, the artist was said to have performed well to make the lyrics seem believable and that they meant what they were singing. The quick cut editing of the music video meant that the audience were not bored by it, as the scenes kept changing. The amount of different shots from varied angles also worked well in making the music video unique and interesting to watch. The lyrics that appeared on screen had a mixed reaction, the majority thought that they worked well along side the artist and highlighted the main lyrics, however some thought that they made the music video seem less professional and ruined the ambiance of the video.
How did you use new media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies over our journey of completing the music video. In our research stages we used the website You Tube, this enabled us to watch many different music videos by a range of artist to gather ideas and analyse how they created their own videos. We used the social network Twitter to try and Contact Lady Gaga to inform her of us creating a music video. When creating our music video we used the computer program 'Final Cut', we put all our footage together and added effects such as colour filters and fades. To produce our digi pack and magazine advert we used the editing program 'Photoshop', this let us create a professional product with our own unique touch.
As seen in many stereotypical music videos there is always a love interest between two people, we challenged this convention by only focusing on the artist. We followed her throughout the video, but there was no original story line, we wanted to go for the abstract approach. When
How effective is the combination of your main product and ancillary texts?
What have you learnt from your audience feedback?
We have learnt many things from our audience feedback, positive things that worked well, and some areas we can improve on. Our lip syncing was spot on with the video, making it seem more realistic and that the artist was performing live, the artist was said to have performed well to make the lyrics seem believable and that they meant what they were singing. The quick cut editing of the music video meant that the audience were not bored by it, as the scenes kept changing. The amount of different shots from varied angles also worked well in making the music video unique and interesting to watch. The lyrics that appeared on screen had a mixed reaction, the majority thought that they worked well along side the artist and highlighted the main lyrics, however some thought that they made the music video seem less professional and ruined the ambiance of the video.
How did you use new media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies over our journey of completing the music video. In our research stages we used the website You Tube, this enabled us to watch many different music videos by a range of artist to gather ideas and analyse how they created their own videos. We used the social network Twitter to try and Contact Lady Gaga to inform her of us creating a music video. When creating our music video we used the computer program 'Final Cut', we put all our footage together and added effects such as colour filters and fades. To produce our digi pack and magazine advert we used the editing program 'Photoshop', this let us create a professional product with our own unique touch.
Wednesday 30 November 2011
Evaluation
We decided too focus on more of a conventional pop 'love song' music video by filming and focusing on the main characters emotions and follow her throughout the song although usually another character (the person they are singing about) is a main feature within the video f which we decided to go against and not tell a stereotypical love story which would of fitted with the lyrics.
The fades of which we used, made the video flow and helped us to change the settings more easily and also did it to the beat at the beginning which we felt gave it a more professional look.
How effective is the combination of your main product and ancilliary tasks?
On each the product and ancilliary task, our main focal point is Ciara with our main cd cover cover being 3 seperate black and white images of her and our video being Ciara throughout.
A colour scheme for the poster and the digipak was our main way of linking the two products. Our music video itself, included monochrome shots with in it, which we mirrored on our digipak because ciaras face was in black and white.
What have you learnt from your audience feedback?
After the class viewed our music video, we discovered the parts within it which they liked aswell the parts that could of been improved. Firstly, they mentioned that our lip synching was spot on, and fitted in perfectly (apart from the ending which had unfortuently moved out of time). We were pleased that this was noticed, as we spent along time making sure that, that was the case. The way in which Ciara perfomed the song was also commented on. They said that it was a very believeable performance as she did not hold back and wasnt shy to put emotion behind the lyrics that she was singing. Also, a few said they liked the way in which we had edited the footage to make it have a more proffesional look(we made some parts monochrome aswell as changing the saturation and contrast). A few negative points were made about the lyrics popping up on screen, because they felt it made it look less proffesional and did not fit in with the whole look of the video. After viewing the video again when these comments were made, we felt this was a very valid point and if we were too make any changes , it would be to delete the lyrics altogether.
What have you learnt from your audience feedback?
After the class viewed our music video, we discovered the parts within it which they liked aswell the parts that could of been improved. Firstly, they mentioned that our lip synching was spot on, and fitted in perfectly (apart from the ending which had unfortuently moved out of time). We were pleased that this was noticed, as we spent along time making sure that, that was the case. The way in which Ciara perfomed the song was also commented on. They said that it was a very believeable performance as she did not hold back and wasnt shy to put emotion behind the lyrics that she was singing. Also, a few said they liked the way in which we had edited the footage to make it have a more proffesional look(we made some parts monochrome aswell as changing the saturation and contrast). A few negative points were made about the lyrics popping up on screen, because they felt it made it look less proffesional and did not fit in with the whole look of the video. After viewing the video again when these comments were made, we felt this was a very valid point and if we were too make any changes , it would be to delete the lyrics altogether.
Monday 28 November 2011
Emillie's evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
· Challenges as real pop genre music videos usually have a male and female lead in order to represent other pov’s, however we decided to just have a female lead as the artist is female and the video would concentrate on her.
· Uses forms of real music videos as it has lots of cuts and different angles like real music videos, and the filters used are similar to give it a more professional feel.
How effective is the combination of your main product and ancilliary texts?
·
What have you learnt from your audience feedback?
· We have learnt that:
· Our visuals and music fitted together well. For instance, the audience liked the link between the lyric “the second time around” and the visual spinning.
· We also found that we had a lot of varied angles and that the editing fitted in really well with the lyrics and music.
· Cut through the lines well, which meant that the visuals weren’t boring or repetitive
· Variety of locations used to keep it interesting.
· However, the audience also felt that there was a disadvantage to the type of font used on some parts of the video, and that it made it look less professional.
How did you use new media technologies in the construction and research, planning and evaluation stages?
· We used youtube a lot in the research stages, in order to watch a lot of contrasting real music videos. This allowed us to see what works and what doesn’t, and to also gain inspiration for our own video.
· We also used the social networking site twitter in order to attempt to contact Lady Gaga, so that she could possibly give us some help or her view on our video.
· Used final cut to edit all of our footage together, and to also add the filters and effects.
· Photoshop to create our ancillary products (magazine ads, digipaks).
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