Thursday 1 December 2011

Ciara's Evaluationnnnn

In what ways does your media product use, develop or challenge forms and conventions of real media products?
As seen in many stereotypical music videos there is always a love interest between two people, we challenged this convention by only focusing on the artist. We followed her throughout the video, but there was no original story line, we wanted to go for the abstract approach. When

How effective is the combination of your main product and ancillary texts?


What have you learnt from your audience feedback?
We have learnt many things from our audience feedback, positive things that worked well, and some areas we can improve on. Our lip syncing was spot on with the video, making it seem more realistic and that the artist was performing live, the artist was said to have performed well to make the lyrics seem believable and that they meant what they were singing. The quick cut editing of the music video meant that the audience were not bored by it, as the scenes kept changing. The amount of different shots from varied angles also worked well in making the music video unique and interesting to watch. The lyrics that appeared on screen had a mixed reaction, the majority thought that they worked well along side the artist and highlighted the main lyrics, however some thought that they made the music video seem less professional and ruined the ambiance of the video.

How did you use new media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies over our journey of completing the music video. In our research stages we used the website You Tube, this enabled us to watch many different music videos by a range of artist to gather ideas and analyse how they created their own videos. We used the social network Twitter to try and Contact Lady Gaga to inform her of us creating a music video. When creating our music video we used the computer program 'Final Cut', we put all our footage together and added effects such as colour filters and fades. To produce our digi pack and magazine advert we used the editing program 'Photoshop', this let us create a professional product with our own unique touch.

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