We wanted to make sure our digipak would stand out and also took inspiration from previous digipacks, such as Lady Gaga and Beyonce of which we wrote about before. We wanted Ciara to be our focal point and so therefore this was our main feature throughout. Aswell as this, we chose to have a colour scheme of red, black and white which we also mirrored on our poster. We made sure we added a critics point of view, a track list of songs and a twitter page to it aswell.
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