Digipak research

A Digipak is a type of CD, DVD or BD cover. It is used to advertise a cd or dvd, through images. It also contains information such as who wrote the song and other behind the scenes acknowledgement.  They usually consist of a card gatefold, with one or more plastic trays that hold the disc.

Here is a digipak for Lady Gaga's The Fame Album:

This Digipak is quite dark overall, with a bit of colour on each part of the Digipak which puts the focus on Lady Gaga herself. The white font also stands out well against the black background. It shows the audience that she is quite dramatic through her poses and her outfit, which can almost be related to her music as it is quite different. The vibrant colour relates to the pop genre, which is fast, upbeat and cool. The overall look of the digipak, gives of the vibe of a 'club scene', which once again links to the style of Lady Gaga's music (pop,dance etc).

Beyonce.

Beyonce digipak has a much more elegant feel to it, and is much more reserved compared to Lady Gagas, which will be taken into consideration when we do our digipak because we may want to 'break the mould' of your typical Gaga style and look at something simple.
This example is simple, but its very bold and i feel makes a big statement.