Wednesday 14 September 2011

Goodwin Analysis of 2 real music videos.

EMILE SANDE - Heaven


Characteristics
She's lipsyncing in the video- personal.
Its shot so it looks like the 80's/90's "vintage"
References to god - praying.
Plain and simple, innocence.

Relationship between lyrics and visual
Lyrics about heaven (title) and then there are images of angel's wings and praying in the video.

Relationship between music and visual
Video incorporates religious feel, music is uplifting  - gospel choir.

Demand from record label to show close ups
Lots of close-ups on her face particuarly - trying to sell her as a person.

Close ups of the female body
Not provocative. Selling her voice and not her body.
Her looks is edgy, she's not trying to fit in to the sexualised music scene.

JLS - She Makes me wanna


Characteristics for pop genre
Party atmosphere,appeals to both genders.
Lots of dancing "perfect location".
Makes you want to be there.

Relationship between lyrics and visual.
Direct me to the floor, points to the floor.
London to Jamaica, its shot in exotic place.

Relationship between music and visual.
Music is upbeat and positive, the visual is a party atmosphere- song fits in with the environment of the video.

Demand from record label to show close ups.
Majority of the song the band have no tops on, arms showing - trying to sell an image.

Close ups of the male body.
Aston "aww" being topless.
Show off their fit bodies.

Award show - VMA'S


Function
To celebrate different artists and the music/videos etc that they have done.
Genres
Aimed at everything but mainly chart stuff like RnB and pop etc.
Aimed at
Includes many different genres so could attract a range of people. but the main audience of the show would be around 15-28 (people that are interested in popular culture).

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