Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
We decided too focus on more of a conventional pop 'love song' music video by filming and focusing on the main characters emotions and follow her throughout the song although usually another character (the person they are singing about) is a main feature within the video f which we decided to go against and not tell a stereotypical love story which would of fitted with the lyrics.

The fades of which we used, made the video flow and helped us to change the settings more easily and also did it to the beat at the beginning which we felt gave it a more professional look.

How effective is the combination of your main product and ancilliary tasks?

On each the product and ancilliary task, our main focal point is Ciara with our main cd cover cover being 3 seperate black and white images of her and our video being Ciara throughout.

A colour scheme for the poster and the digipak was our main way of linking the two products. Our music video itself, included monochrome shots with in it, which we mirrored on our digipak because ciaras face was in black and white.


What have you learnt from your audience feedback?
After the class viewed our music video, we discovered the parts within it which they liked aswell the parts that could of been improved. Firstly, they mentioned that our lip synching was spot on, and fitted in perfectly (apart from the ending which had unfortuently moved out of time). We were pleased that this was noticed, as we spent along time making sure that, that was the case. The way in which Ciara perfomed the song was also commented on. They said that it was a very believeable performance as she did not hold back and wasnt shy to put emotion behind the lyrics that she was singing. Also, a few said they liked the way in which we had edited the footage to make it have a more proffesional look(we made some parts monochrome aswell as changing the saturation and contrast). A few negative points were made about the lyrics popping up on screen, because they felt it made it look less proffesional and did not fit in with the whole look of the video. After viewing the video again when these comments were made, we felt this was a very valid point and if we were too make any changes , it would be to delete the lyrics altogether.

Emillie's evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

·         Challenges as real pop genre music videos usually have a male and female lead in order to represent other pov’s, however we decided to just have a female lead as the artist is female and the video would concentrate on her.

·         Uses forms of real music videos as it has lots of cuts and different angles like real music videos, and the filters used are similar to give it a more professional feel.

How effective is the combination of your main product and ancilliary texts?

·        

What have you learnt from your audience feedback?

·         We have learnt that:

·         Our visuals and music fitted together well. For instance, the audience liked the link between the lyric “the second time around” and the visual spinning.

·         We also found that we had a lot of varied angles and that the editing fitted in really well with the lyrics and music.

·         Cut through the lines well, which meant that the visuals weren’t boring or repetitive

·         Variety of locations used to keep it interesting.

·         However, the audience also felt that there was a disadvantage to the type of font used on some parts of the video, and that it made it look less professional.

How did you use new media technologies in the construction and research, planning and evaluation stages?

·         We used youtube a lot in the research stages, in order to watch a lot of contrasting real music videos. This allowed us to see what works and what doesn’t, and to also gain inspiration for our own video.

·         We also used the social networking site twitter in order to attempt to contact Lady Gaga, so that she could possibly give us some help or her view on our video.

·         Used final cut to edit all of our footage together, and to also add the filters and effects.

·         Photoshop to create our ancillary products (magazine ads, digipaks).

Ellen Quazi Evaluation Questions Notes

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses conventions of a real media product in that it has a variation of different effects, such as slowing scenes down, speeding others up, change of colour filter etc, which are featured in real music videos. We also included quite a lot of cuts, some of which were in the middle of lines, which looks more effective compared to cutting all the shots after each line of the song.

How effective is the combination of your main product and ancilliary texts?

?????

What have you learnt from your audience feedback?

From our audience feedback we learnt that our lip syncing was kept in time well, which is a necessity to make your music video look professional. We also learnt that some of the audience felt the amount of cuts we included made our music video interesting to watch as it didn't get boring, as there wasn't long periods of time with the same shots. However, from our audience feedback, we learnt that adding in some of the lyrics onto the video made our music video look less professional. This could've been made better through using a different style of font and we could've placed the font in more interesting positions, to make our music video slighty 'different' to others.

How did you use new media technologies in the construction and research, planning and evaluation stages?
 In the researching and planning stages we used the internet a lot to help think of ideas, such as YouTube analyse existing music videos to gain ideas of how different cuts and other effects are used. In the construction stages, when it came to editing and putting all our footage together we used Final Cut. This programme allowed us to add different colour filters and other effects such as fades (Ciara fading shot at the start), and also speed up and slow down shots (Ciara spinning around in the chorus)

music video

In what way does your media product use, develop or challenge forms and conventions of real media products?

use: 

develop:

challenge:

how effective is the combination of your main product and ancillary task?

use:

develop:

challenge:

Research into magazine ads

To complete the task of producing our own magazine advertisement we had to research into a lot of different styles. A magazine ad is vital in the publication and selling of an Artist as it includes important information about themselves and their up coming music. It also increases 'word of mouth' as people read magazines daily so it will be in constant view to many different types of people.

                                  

                                                   Front Cover Advertising

This image shown is of a recent NME magazine front cover, the artist Lady Gaga takes up most of the cover space, this is important to catch the readers eye, and to stand out from other magazines. Her name in bold stands out over anything else on the cover, again highlighting herself to the audience. A quote from the artist adds a personal touch, so the readers know that the magazine includes an interview with her. The outfit that Lady Gaga is wearing works along side the main message of 'Lady Gaga Unzipped', this visual interpretation of the headline helps to draw the audience in to read the article.

Article Interviews

Article interviews give artists the opportunity to let the public know about themselves, and also the chance to self promote their music; this image of a double page spread on Lady Gaga from Q magazine illustrates how. The full page image of the artist plants a strong image in the readers mind, this increases the chance of the reader recognising and remembering the artist and her face. As the image shows this was a very detailed interview, this has negative and positive aspects as some readers would find it very interesting, however due to the large amount   of text important details go unnoticed such as release dates of upcoming music and tours.       

This piece of advertisement in a magazine is so effective as it would stand out against plain text articles. However simple the ad, the information is put straight across informing the audience of the most important details from the artist.

                                                                                                                                                       



Feedback from class on final cut of video

Good points:

• Lip syncing fitted well
• lyrics coming up on screen - interesting.
• Lyrics matched visuals (second time around matched spinning around in the chorus)
• Editing fitted in with music
• Good performance
• Enough scenes (outside, black room)
• Variety of shots (low angles etc)
• cutting through the lines
• Scenes changed with time of the music
• Different places keeps the video varied and people interested

Bad points:

• Text on the video made it less professional.

Actual costumes used in the video!

Initially when we started planning for our music video, we intended for our "artist" to be wearing only one outfit, which was based off of this look:

However, once we started filming, we realised that by having more than one outfit it would make the video look more real rather than looking like it had been filmed on one day. So, we devised 3 outfits, a really casual outfit, a smart outfit and then an everyday outfit, all of which fit into their scenes.

Outfit 1: This outfit was the really casual outfit, consisting of a pink t-shirt and jeans. This outfit only really features in a few scenes, but we really liked the way the camera picked up the lighting on the t-shirt.

Outfit 2: This outfit was the smarter outfit, which consisted of a floral dress, black tights and then a light denim jacket. This outfit was used only in the dark room scenes, and again the lighting made the floral print really stand out from the black background.

Outfit 3: The last outfit was more of an everyday outfit, consisting of black leggings and an oversized blue cardigan. This outfit featured in quite a few of the outside scenes, making them look relaxed and not like we were filming.